Truncating Content for Ad Blocking Visitors

This page accompanies the “Truncating Web Page Content” chapter of the Ad Blocking Survival Guide book. On detection of an active ad blocker the content of the web page is truncated to 1600 characters with the last paragraph displaying a fadeout effect. A message is also present requesing that the visitor turn of ad blocking to access the rest of the page.

Instructions

Try reloading this page with an ad blocker enabled and then again when it is disabled.

Seeking Revenue beyond Advertising

Part of the process of adapting to the increasingly widespread use of ad blocking involves finding alternative ways to make money from your web traffic. Even if ad blocking is not yet an issue for your website, it still makes sense to transition away from an overdependence on advertising and to generate a more diverse range of revenue streams from your website traffic.

It is all too easy to fall into the trap of equating the level of advertising revenue with the value of the traffic on your website. Publishers of new websites expend vast amounts of effort in search engine optimization in an effort to attract visitors. If you already have a respectable level of traffic to your website you have a valuable asset that can be leverage beyond solely making advertising revenue.

Sell Digital Goods

Although the size of the online advertising market is impressive at around $28 billion, the value of goods sold by companies in the U.S. alone is measured in trillions of dollars. If you have not considered selling products on your site it is possible you are missing a significant opportunity.

The items that you decide to sell on your site do not have to be physical products. If you operate a website the chances are good that you know a great deal about the subject matter that attracts visitors. Consider writing an eBook on a subject of interest to your site visitors and selling copies of it on your site. Once the eBook is written the margin on each sale is close to 100% percent. A number of digital goods ecommerce services are available (e-junkie.com and paylaodz.com being two examples) for selling digital goods for download, allowing you to sell items with little more than product description and a purchase button.

Filler Text

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In ius nullam ancillae detraxit. An labore adipiscing quo, no vis vitae appareat vulputate. Amet atomorum maluisset et eam, has expetenda aliquando id, quaestio consectetuer his an. Te vix case nostrud hendrerit, id paulo mundi utroque vel, falli mazim eloquentiam ea vix. Eirmod iriure audire ut vel, hinc vidit pri te.

Rebum clita referrentur per eu. Quis albucius officiis cu pro, ne mei fugit consequuntur. Impetus saperet pericula ut nec. Per wisi oblique an, mei quem possit propriae id. Ei ullum officiis duo. An quo rebum eripuit periculis, vel in odio neglegentur signiferumque.

An timeam virtute complectitur vis. Sit dicant sensibus tractatos te, duo vidit autem cu, pri feugait scripserit ne. Explicari voluptaria te vim, ius sonet disputationi eu, eam te possim vulputate ullamcorper. Quo an tincidunt posidonium, ne his phaedrum suavitate definitiones. Ex vel sumo tation epicuri, mei erroribus repudiare conceptam ei, id novum ludus vivendo his. At sea dicta exerci, modus recusabo gubergren sit at, nec cu hinc volumus.

In ius nullam ancillae detraxit. An labore adipiscing quo, no vis vitae appareat vulputate. Amet atomorum maluisset et eam, has expetenda aliquando id, quaestio consectetuer his an. Te vix case nostrud hendrerit, id paulo mundi utroque vel, falli mazim eloquentiam ea vix. Eirmod iriure audire ut vel, hinc vidit pri te.

Rebum clita referrentur per eu. Quis albucius officiis cu pro, ne mei fugit consequuntur. Impetus saperet pericula ut nec. Per wisi oblique an, mei quem possit propriae id. Ei ullum officiis duo. An quo rebum eripuit periculis, vel in odio neglegentur signiferumque.

An timeam virtute complectitur vis. Sit dicant sensibus tractatos te, duo vidit autem cu, pri feugait scripserit ne. Explicari voluptaria te vim, ius sonet disputationi eu, eam te possim vulputate ullamcorper. Quo an tincidunt posidonium, ne his phaedrum suavitate definitiones. Ex vel sumo tation epicuri, mei erroribus repudiare conceptam ei, id novum ludus vivendo his. At sea dicta exerci, modus recusabo gubergren sit at, nec cu hinc volumus.