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→AdBlock X
BlockAdBlock (http://www.blockadblock.com) is a free service that allows you to very quickly create custom ad blocker handling code which can then be embedded in your website. The default code provided by this website is designed to detect when an ad blocker is in use by a website visitor and repeatedly displays the dialog shown in Figure 17 1 until the ad blocker is disabled by the visitor:
[[Image:blockadblock_default.png|The BlockAdBlock request screen]]
Figure 17-1
[[Image:adsorcery_block_dialog.png|The AdSorcery whitelist request dialog]]
Figure 17-2
[[Image:adsorcery_credit_card.png|The AdSorcery subscription dialog]]
Figure 17-3
AdBlock X (http://www.adblockx.com) takes the form of a WordPress plugin or JavaScript code that works in conjunction with the AdBlock X portal (for which it is necessary to register in order to gain access).
Once AdBlock X has been implemented within a website, the AdBlock X portal (Figure 17 -4) provides detailed statistics relating to visitor behavior:
[[Image:adblockx_dashboard.png|The AdBlock X Dashboard]]
Figure 17-4
AdBlock X gathers data points such as the number of unique visitors, page views, ratio of visitors using ad blocking and whether visitors are using desktop or mobile devices. In fact, AdBlock X provides a range of filtering options allowing for detailed analysis of the data.
In addition to providing analytical data, AdBlock X also allows sets of rules to be implemented to control the way in which your website responds to ad blocking. Figure 17 -5, for example, shows the AdBlock X rule editor configured to persistently request that ad blocking be turned off, with the request appearing every 3 page views and automatically closing after 10 seconds:
[[Image:adblockx_rule_editor.png|The AdBlock X rule editor]]
Figure 17-5
