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An Overview of Ad Blocking Technology

54 bytes added, 19:54, 27 October 2016
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<td width="20%">[[Ad Blocking and the State of Online Advertising|Previous]]<td align="center">[[Ad Blocking Survival|Table of Contents]]<td width="20%" align="right">[[Ad Blocker Detection Techniques|Next]]</td>
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== Ad Blocker Lists ==
In addition to the lists containing filters for ad elements and ad servers, privacy lists are also used to block tracking scripts (such as those used by Google Analytics).
In general these lists are user generated in so far as suggestions for additions to the list are submitted by users of the ad blocking tools. If an ad blocker user visits a page where ads are still visible, the user may pass information about the ad element and ad server to the people who maintain the filter list for that particular ad blocker. One of these maintainers will, subject to reviewing the suggestion, create a filter to block the ad and append it to the list.
== Summary ==
Many ad blockers (particularly those provided in the form of a web browser extension) access filter lists to identify the content elements to hide and ad server addresses to block.
<table border="0" cellspacing="0" width="100%">
<tr>
<td width="20%">[[Ad Blocking and the State of Online Advertising|Previous]]<td align="center">[[Ad Blocking Survival|Table of Contents]]<td width="20%" align="right">[[Ad Blocker Detection Techniques|Next]]</td>

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