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<td width="20%">[[Ad Blocking Survival|Previous]]<td align="center">[[Ad Blocking Survival|Table of Contents]]<td width="20%" align="right">[[Ad Blocking and the State of Online Advertising|Next]]</td>
The chapters in this book cover a variety of options ranging from passive measuring of ad blocking behavior to the more aggressive step of denying access to those visitors using an ad blocker. While no particular strategy is recommended over another, the inherent risks of a particular option are outlined where necessary so that an informed decision can be made about whether the strategy is right for your situation.
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== Taking a Measured Approach ==
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<td width="20%">[[Ad Blocking Survival|Previous]]<td align="center">[[Ad Blocking Survival|Table of Contents]]<td width="20%" align="right">[[Ad Blocking and the State of Online Advertising|Next]]</td>
