Ad Blocking Survival

1. An Overview of Ad Blocking Technology
   • Different Types of Ad Blocker
   • How Ad Blocking Works
   • Hiding Advertising Elements
   • Blocking Access to Ad Servers
   • Ad Blocker Lists
     
     
2. Ad Blocker Detection Techniques
   • How Ad Blocker Detection Works
   • An Example of Bait Content
   • Detecting the Ad Blocker
   • Testing the Detector
   • Using the BlockAdBlock Script
     
     
3. Measuring Revenue Lost to Ad Blocking
   • Tracking Ad Blocking with PageFair
   • Reviewing the PageFair Results
   • Tracking Ad Blocking with Google Analytics
   • Creating a Google Analytics Account
   • Detecting Ad Blocking
   • Triggering Google Analytics Events
   • Analyzing the Results
   • Creating a Segment for Ad Blockers
   • Analyzing the Segment Data
   • Adding and Removing the AdBlockers Segment
   • Blocking of Tracking Scripts
     
     
4. Filling Blocked Ads with Ad Reinsertion
   • How Ad Reinsertion Works
   • Limitations of Ad Reinsertion
   • Implementing Ad Reinsertion
   • Choosing The Right Content
   • Monitoring the Reinserted Content
     
     
5. JavaScript Obfuscation and Ad Blocking Detection
   • What is JavaScript Obfuscation?
   • How JavaScript Obfuscation Works
   • JavaScript Obfuscation vs. Minifying
   • JavaScript Obfuscation and Ad Blocking
   • How to Obfuscate JavaScript Code
     
     
6. Displaying Ad Blocker Removal Requests - A Tutorial
   • Asking Politely
   • Revising Ad Quality, Quantity and Placement
   • The EasyList Adblock Warning Removal List
   • Displaying a Notification Bar
   • Displaying a Dialog Request
   • Showing the Dialog and Responding to Button Clicks
   • Adding Tracking Code
   • Implementing a Timeout Delay
     
     
7. Controlling Ad Blocker Removal Request Frequency
   • Deciding on Request Frequency
   • An Introduction to Cookies
   • What is a JavaScript Cookie?
   • The Structure of a Cookie
   • Cookie Name / Value Pair
   • Cookie Expiration Setting
   • Cookie path Setting
   • Cookie domain Setting
   • Configuring Expiration-based Requests
   • Displaying the Request Based on Page Views
   • Offer a Less Ad Intensive Experience
     
     
8. Denying Website Access to Ad Blocking Visitors
   • Does this Approach Work?
   • Use with Caution
   • Denying Access when Ad Blocking is Enabled
   • Offer a Less Ad Intensive Experience
     
     
9. Tracking Response Rate to Ad Blocker Removal Requests
10. Truncating Web Page Content for Ad Blockers
11. Participating in the Acceptable Ads Initiative
12. Native Advertising - A Solution to Ad Blocking?
13. Reviews of BlockAdBlock, AdSorcery and AdBlock X - Anti Ad Blocking