Ad Blocking Survival

1. An Overview of Ad Blocking Technology
   • Different Types of Ad Blocker
   • How Ad Blocking Works
   • Hiding Advertising Elements
   • Blocking Access to Ad Servers
   • Ad Blocker Lists
     
     
2. Ad Blocker Detection Techniques
   • How Ad Blocker Detection Works
   • An Example of Bait Content
   • Detecting the Ad Blocker
   • Testing the Detector
   • Using the BlockAdBlock Script
     
     
3. Measuring Revenue Lost to Ad Blocking
   • Tracking Ad Blocking with PageFair
   • Reviewing the PageFair Results
   • Tracking Ad Blocking with Google Analytics
   • Creating a Google Analytics Account
   • Detecting Ad Blocking
   • Triggering Google Analytics Events
   • Analyzing the Results
   • Creating a Segment for Ad Blockers
   • Analyzing the Segment Data
   • Adding and Removing the AdBlockers Segment
   • Blocking of Tracking Scripts
     
     
4. Filling Blocked Ads with Ad Reinsertion
   • How Ad Reinsertion Works
   • Limitations of Ad Reinsertion
   • Implementing Ad Reinsertion
   • Choosing The Right Content
   • Monitoring the Reinserted Content
     
     
5. JavaScript Obfuscation and Ad Blocking Detection
   • What is JavaScript Obfuscation?
   • How JavaScript Obfuscation Works
   • JavaScript Obfuscation vs. Minifying
   • JavaScript Obfuscation and Ad Blocking
   • How to Obfuscate JavaScript Code
     
     
6. Displaying Ad Blocker Removal Requests - A Tutorial

1. Controlling Ad Blocker Removal Request Frequency
2. Denying Website Access to Ad Blocking Visitors
3. Tracking Response Rate to Ad Blocker Removal Requests
4. Truncating Web Page Content for Ad Blockers
5. Participating in the Acceptable Ads Initiative
6. Native Advertising - A Solution to Ad Blocking?
7. Reviews of BlockAdBlock, AdSorcery and AdBlock X - Anti Ad Blocking