Ad Blocking Survival

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		Ad Blocking Survival Guide - Introduction

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1. Ad Blocking Survival Guide - Introduction
   • Taking a Measured Approach
     
     
2. Ad Blocking and the State of Online Advertising
3. An Overview of Ad Blocking Technology
   • Different Types of Ad Blocker
   • How Ad Blocking Works
   • Hiding Advertising Elements
   • Blocking Access to Ad Servers
   • Ad Blocker Lists
     
     
4. Ad Blocker Detection Techniques
   • How Ad Blocker Detection Works
   • An Example of Bait Content
   • Detecting the Ad Blocker
   • Testing the Detector
   • Using the BlockAdBlock Script
     
     
5. Measuring Revenue Lost to Ad Blocking
   • Tracking Ad Blocking with PageFair
   • Reviewing the PageFair Results
   • Tracking Ad Blocking with Google Analytics
   • Creating a Google Analytics Account
   • Detecting Ad Blocking
   • Triggering Google Analytics Events
   • Analyzing the Results
   • Creating a Segment for Ad Blockers
   • Analyzing the Segment Data
   • Adding and Removing the AdBlockers Segment
   • Blocking of Tracking Scripts
     
     

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6. Filling Blocked Ads with Ad Reinsertion
   • How Ad Reinsertion Works
   • Limitations of Ad Reinsertion
   • Implementing Ad Reinsertion
   • Choosing The Right Content
   • Monitoring the Reinserted Content
     
     
7. JavaScript Obfuscation and Ad Blocking Detection
   • What is JavaScript Obfuscation?
   • How JavaScript Obfuscation Works
   • JavaScript Obfuscation vs. Minifying
   • JavaScript Obfuscation and Ad Blocking
   • How to Obfuscate JavaScript Code
     
     
8. Displaying Ad Blocker Removal Requests - A Tutorial
   • Asking Politely
   • Revising Ad Quality, Quantity and Placement
   • The EasyList Adblock Warning Removal List
   • Displaying a Notification Bar
   • Displaying a Dialog Request
   • Showing the Dialog and Responding to Button Clicks
   • Adding Tracking Code
   • Implementing a Timeout Delay
     
     
9. Controlling Ad Blocker Removal Request Frequency
   • Deciding on Request Frequency
   • An Introduction to Cookies
   • What is a JavaScript Cookie?
   • The Structure of a Cookie
   • Cookie Name / Value Pair
   • Cookie Expiration Setting
   • Cookie path Setting
   • Cookie domain Setting
   • Configuring Expiration-based Requests
   • Displaying the Request Based on Page Views
   • Offer a Less Ad Intensive Experience
     
     

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10. Denying Website Access to Ad Blocking Visitors
    • Does this Approach Work?
    • Use with Caution
    • Denying Access when Ad Blocking is Enabled
    • Offer a Less Ad Intensive Experience
      
      
11. Tracking Response Rate to Ad Blocker Removal Requests
    • How the Tracking Works
    • Preparing for Tracking Implementation
    • Implementing the Tracking Code
    • Reviewing the Results
      
      
12. Truncating Web Page Content for Ad Blockers
    • Truncated Content
    • Truncating the Content
    • Adding the Ad Blocker Whitelist Request
    • Implementing the Fading Effect
      
      
13. Participating in the Acceptable Ads Initiative
    • The Acceptable Ads Initiative
    • The Acceptable Ads Controversy – A Publisher’s Friend or Foe?
    • Are Acceptable Ads an Acceptable Option?
    • Acceptable Ads
    • Placement Criteria
    • Size Criteria
    • Content Criteria
    • Ads Not Considered to be Eligible
    • Getting your Ads Approved
    • Keeping Track of the Results
      
      
14. Native Advertising - A Solution to Ad Blocking?
    • What is Native Advertising?
    • Types of Native Ad Content
    • In-Feed Ads
    • Search Ads
    • Recommendation Widgets
    • Promoted Listings
    • In-Ad
    • Implementing Native Advertising
      
      

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15. Reviews of BlockAdBlock, AdSorcery and AdBlock X - Anti Ad Blocking
    • BlockAdBlock
    • AdSorcery
    • AdBlock X
      
      

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	Table of Contents	Next
		Ad Blocking Survival Guide - Introduction